Leading European PV Markets II: How to Keep Solar Momentum Growing After the Energy Crisis

Tuesday, June 18, 2024

04:30 pm - 06:00 pm
ICM München
Room 14 A

After three consecutive years of more than 40 percent growth in the European solar market, the main drivers - the energy crisis and resilience support programs - no longer apply: energy prices have dropped to almost pre-pandemic levels. The key question is: How can we maintain the solar growth momentum across the continent, from major to emerging markets?This session will cover:

  • Status of solar power demand in Europe
  • Updated European installation forecasts through 2028
  • Obstacles & opportunities in leading and major emerging European solar markets

04:30 pm - 04:35 pmWelcome and Introduction

Josefin Berg

Associate Director

S&P Global

04:35 pm - 04:50 pmEuropean Market Outlook for Solar Power

Raffaele Rossi

Head of Market Intelligence

SolarPower Europe

04:50 pm - 05:05 pmDemand, Supply & Price Dynamics in Europe

Daniel Schmitt

Founder & CEO


05:05 pm - 06:00 pmPanel With Executives of National Solar Associations of Leading Solar Markets

Wijnand van Hooff


Holland Solar

Mariyana Yaneva

Vice Chair

APSTE - the Association for Production, Storage and Trading of Electricity

Paolo Rocco Viscontini


Italia Solare

José Donoso

General Director

Unión Española Fotovoltaica (UNEF)

Xavier Daval


kiloWattsol SAS

Josefin Berg, S&P Global

Associate Director

Josefin Berg, associate director in the Clean Energy Technology group at S&P Global Commodity Insights, analyzes the trends and strategies in the downstream photovoltaic (PV) market. Her focus areas include PV demand and forecasts, company strategies (developers and engineering, procurement and construction providers), mergers and acquisitions, costs and the integration of PV in the power generation mix. She has been following the ever-changing PV market since 2010, starting with Europe and now leading a team of analysts around the world. Berg authors reports on PV markets and trends, and she regularly speaks at industry events. She holds a Master of Science in environmental engineering from Uppsala University, Sweden. She speaks English, French, Spanish and Swedish and is based in Barcelona, Spain.

Daniel Schmitt, Memodo

Founder & CEO


Daniel Schmitt co-founded Memodo in 2013, a company that specializes in photovoltaic systems and energy storage solutions. His enthusiasm for sustainable energy prompted him to start Memodo with partners Enrico Brandmeier and Tobias Wenleder. Under his leadership, Memodo has expanded its presence across Europe, becoming a key wholesaler in the photovoltaic and energy storage market. The company is noted for its expert solutions and innovative approach, serving both residential and commercial sectors. Achievements: - Established Memodo as a leading European wholesaler in the renewable energy sector. - Expanded operations to multiple countries, enhancing the company's market footprint. - Formed strategic alliances with other major players in renewable energy, broadening product offerings and improving market reach. Vision: Daniel Schmitt is dedicated to advancing the energy transition with innovative and sustainable solutions, aiming to increase the adoption of renewable energy and storage systems, thereby contributing to a sustainable future.

Raffaele Rossi, SolarPower Europe

Head of Market Intelligence


A MSc graduate at the IIIEE Institute at Lund University, passionate about climate and renewable energy policy. Currently employed as Head of Market Intelligence at SolarPower Europe, striving to accelerate the transition to a zero-carbon EU energy system through effective policymaking and enabling regulatory frameworks. Key areas of expertise Renewable Energy Policy Solar PV, Battery Storage and electricity markets & technologies Sustainability and Climate Change Corporate Social Responsibility and SDGs International experience Fluency in 3 languages

Paolo Rocco Viscontini, Italia Solare



Electrical engineer. Founder and current President of ITALIA SOLARE association, the main Italian PV association with more than 800 members. A pioneer of photovoltaics since the early 1990s, in 2001 he founded Enerpoint, one of the leading companies in the sector active in asset management, projects development, distribution and EPC.

Mariyana Yaneva, APSTE - the Association for Production, Storage and Trading of Electricity

Vice Chair


Mariyana is currently serving as Vice Chairperson at the Association for production, storage and trading with electricity (APSTE) in Sofia, Bulgaria. With over 12 years of experience in various leadership roles within business development and investment market research for wind, solar and energy storage projects, Mariyana is now focusing on developing market design policies for greater integration of renewable energy into the electricity mix, including corporate sourcing of renewable energy and flexibility solutions such as storage, demand response and smart grids.

José Donoso, Unión Española Fotovoltaica (UNEF)

General Director


José Donoso has been working in the Renewable Sector for more than 30 years. He started at the Institute for Energy Diversification and Saving (IDAE). After that, he joined Gamesa, a Spanish wind energy company, as Development Director. During this period he combines this work with that of President of the Spanish Wind Energy Association (AEE). After that, and until now, he has been the General Director of UNEF (Spanish Photovoltaic Energy Association). He is also president of the Spanish Photovoltaic Technology Platform (Fotoplat) and member of the Advisory Board of the Electricity Market Organization (OMEL). At international level, he is member of the Task 1 of the International Energy Agency and Elected President of the Global Solar Council. Besides, he is professor in the post grade course in Wind Energy of the University Polytechnic of Madrid and in the Master Course of the Industrial Organization School.

Wijnand van Hooff, Holland Solar


The Netherlands

Wijnand van Hooff is Managing Director of Holland Solar, the industry association of the solar energy sector in the Netherlands. Wijnand has more than 20 years of experience in the European solar energy sector including the management of (collaborative) EU technology development projects, the coordination of solar energy related public-private innovation programs in the Netherlands, and representing all organizations that are professionally active in the solar energy sector in the Netherlands.

Xavier Daval, kiloWattsol SAS



Xavier Daval holds a Master's Degree in Electronics, Electrotechnics, and Automatism from the University of Lyon. As the Founder of KiloWattsol, he established France's first Solar Technical Advisory firm in 2007, specializing in all technical aspects of the solar value chain from manufacturing to development and finance of PV projects. Prior to this, Xavier served as Director for a NY Stock Listed Company, overseeing EMEA for the supply of tools for the electronic industry. Xavier Daval is not only a seasoned professional but also actively contributes to academia. He serves as an Associate Teacher at Lyon-1 University and ENTPE Engineering School, sharing his wealth of knowledge in electronic engineering. Furthermore, he is a Guest Lecturer for Entrepreneurship at EM-Lyon, one of Europe's top 10 business schools. His commitment to advancing the global solar industry is underscored by a proven track record of leadership and innovation. Beyond his entrepreneurial ventures, Xavier holds influential positions in the renewable energy sector. He is recognized as one of the leading voices of Solar in France, regularly delivering keynote speeches that shape industry perspectives. Frequently quoted by the press, Xavier provides insightful commentary on solar technology, industry trends, and policy developments.

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