Michael Schmela

Job Title
Executive Advisor
Company
SolarPower Europe
Country
Belgium

Michael is Executive Advisor to the CEO and a member of the leadership team. Alongside his business development work, Michael heads SolarPower Europe's award-winning market intelligence team. He is lead author of the annually published Global Market Outlook and EU Market Outlook, and works closely with Policy Analyst Raffaele operating the Solar & Storage workstream. Michael has been working in solar for over 20 years. After co-founding Photon-Magazine in 1996, he served in various positions within the Photon group, primarily as Editor-in-Chief of Photon International. In 2014, Michael started MISCHCO, a company offering strategy consulting and communication services to solar companies. In 2016, TaiyangNews, a digital news platform for the solar industry that Michael founded, went online. Michael studied Geology/Palaeontology at Bonn University, Geology at RWTH Aachen, and Mineralogy at Frankfurt University. He speaks German and English.

June 18, 2024Introdction & Global Market Outlook for Solar Power 2024-2028

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