Head of Sales, DACH


Aurora Solar Germany GmbH.



Professional Field
Entry Date
Job site
Hybrid from Munich
Contract type
Permanent contract
Work type
Full time
Contact Information
Aurora Solar Germany GmbH
Westendstr. 28
60325 Frankfurt am Main, Germany

Job description

About Aurora Solar

Aurora is on a mission to create a future of solar for all. Our award-winning software puts the power of data and technology into the hands of every solar professional to make solar adoption simple and predictable. Our software has designed millions of solar projects so far, empowering solar companies to sell, design, and install residential and commercial solar arrays accurately, seamlessly, and at scale.

We are a remote-first collaborative team of sustainable energy enthusiasts who love what we do. We’ve been named one of "The Best Mid-Sized Remote Companies To Work for in 2024" by BuiltIn.com and have been recognized for the second time as a Certified Green Business (CGB) with the city of San Francisco. We’re in this together to support the world’s transition to solar.

About the team

We are a dedicated team of sales professionals eager to power our customers across the DACH region by providing a consultative sales approach to demonstrate how Aurora Solar’s software can help our clients build what matters.

About the Role

You will be an important early member of the local team, building Aurora’s team of Account Executives in Germany, and report directly to the General Manager in Germany. This role will focus on addressing the DACH Mid-Market for Aurora Solar, which is an important segment within our GTM efforts. We require you to manage, train, and support a team of Mid-Market Account Executives in becoming more efficient with their sales process by establishing effective tooling workflows, developing sales strategy, and up-leveling the team's understanding of the solar customer base in Germany.

Your Impact

  • Manage, train, and support a team of Account Executives in Germany in achieving revenue targets for the German solar market
  • Understand client needs in the Mid-Market segment of the DACH region while developing a strategy to address this segment with the appropriate sales motion
  • Operationalize and automate sales processes by, driving operational efficiency with a data-driven approach
  • Work with the US team to optimize our tech stack and prospecting capabilities, specific to Germany.
  • Optimize sales KPIs while owning accurate forecasting on a monthly, quarterly, and annual basis
  • Own your revenue target and understand how to build pipeline in close teamwork with Marketing
  • Build detailed reporting dashboards to monitor the sales activity of the team
  • Work closely with customer success leadership to positively influence usage value
  • Support Account Executives in closing deals through mentorship, coaching, and creative sales techniques

What You Bring

  • Prior experience in solar, solar distribution, panel manufacturing, or solar adjacent industries such as construction, HVAC, roofing, and battery manufacturing
  • 7+ years of professional sales experience with at least 3 years of managing sales teams
  • Has a proven history of meeting organizational, team, and personal goals
  • Success in hiring and retaining hard-working Account Executives
  • A strong passion for developing team members to succeed and grow as successful Account Executives through coaching and mentoring
  • A positive “Can-Do” attitude, energy, and passion for our mission to scale Aurora in Germany
  • Collaboration! We support each other and work closely with the US Team
  • Understanding the ambiguities of a start-up
  • Business-level proficiency in German and English
  • Language Requirement: Proficient in both written and spoken English. We kindly request that your resume be submitted in English, preferably

Nice to Haves

  • Success in building and scaling teams in a startup environment
  • SaaS sales experience
  • MEDPICC knowledge and training
  • Benefit Selling

Where Aurorans are: Aurora currently has teams within the US, Canada, Mexico, and Germany with additional locations on the horizon. We’re united in our work to support the world’s transition to solar!

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