Bonn/Pforzheim/Munich, December 4, 2018: The majority of energy in German households is used for heating. Nevertheless, the heating market as a part of the energy transition leads a shadowy existence. The importance of the heating segment in the context of the energy transition is explained by Dr. Manuel Michaelis, Head of Key Account Management at Vaillant: "When it comes to the heating of buildings, there are enormous potentials for saving energy - only about 12% of the more than 20 million heating appliances in Germany are efficient and use renewable energy."
EuPD Research analyzed consumers' decision-making behavior regarding the purchase of a climate-friendly heating system as part of the study "Heat Transition in Germany - A Status and Potential Analysis of the German Heating Market". The aim of the study is to determine which technologies are most relevant, when and why potential customers decide against purchasing, and where there is a lack of detailed information.
The survey of more than 10,000 people has shown that solar thermal systems and heat pumps are the most relevant technologies in the medium to long run from the customer's perspective. For example, 16% respectively 18% said they might acquire such a system within the next 12 to 24 months. Mini-/micro-CHPs and pellet heating systems are behind with 12%. However, it also shows that the level of knowledge in regard of the four technologies is very different. 43% of the respondents do not know mini-/micro-CHPs; however, according to their statements, about one-third of the respondents are (very) familiar with the other technologies.
The local energy provider is a major player in the heat transition. Energy providers are striving to establish themselves as a provider of climate-friendly heating solutions apart from the traditional business as a gas supplier and provider of local- and district heating. As part of the annual survey of the Energy Transition Award („Energiewende Award“), about 1,700 energy suppliers in the DACH region were examined with regard to their product- and service portfolio in the heating sector. It needs to be mentioned that currently only every 10th supplier in Germany offers heat pumps and only every 12th energy provider offers mini-/micro-CHPs. This small supply hardly meets the existing potential of innovative heating systems.
The development of the product- and service portfolio of energy utilities in the DACH region will also be examined in 2019 as part of the Energy Transition Award („Energiewende Award“). The best energy providers from Germany, Austria and Switzerland are honored with the award at the innovation platform The smarter E Europe in Munich, which not only includes the well-known trade fairs Intersolar Europe and ees Europe, but also the new trade fairs Power2Drive Europe and EM-Power. The initiators of this initiative are the DCTI German CleanTech Institute, The smarter E Europe and EuPD Research.
For further information on the study "Heat Transition in Germany - A Status and Potential Analysis of the German Heating Market" please contact Christel von Hammel (c.vonhammel(at)eupd-research.com). If you have questions about the analysis "Energy suppliers in the energy transition" please contact Saif Islam (islam(at)energiewende-award.de).